First No.1 in 2011: The Black Eyed Peas

We have a new year and we do have a new no.1. Long awaited finally The Black Eyed Peas enter the top spot with their take on the Dirty Dancing-theme The Time. In 1987 the song was a romantic duet between Bill Medley & Jennifer Warnes denying the hot synthesized sound of this year – most sold single that year was Desireless with Voyage Voyage followed by Madonna’s La Isla Bonita. Well – at least the the topic was much en vogue: Holidays on romantic tropic islands with nice people and of course a hot love affair …

In 2010/11 the picture changed definitely. The time of my life could be in every night club somewhere on this planet – maybe in your home town. All you need is a hot club and a bunch of people „rocking to the sound“. No wonder Fergie confesses „I am born to get wild“. Wow – this is the right slogan for 2011. Carpe diem – enjoy every of your days! It is a straight consequence to make such an anthem sounding like the mainstream electro sound of today. Despite David Guetta is not the producer of the track in question but doubtless he could. The man behind The Time (Dirty Bit) is DJ Ammo aka Damien Leroy working as a DJ in Los Angeles. His meeting with The Black Eyed Peas is his first mainstream release and it could be the start for a longer and commercially successful producer carreer.

The Black Eyed Peas finally return to the German no.1 after a full years break. To be more concrete the break was a 13 month one as thePeas spend a single week with Meet Me Halfway at the topat the beginning of December 2009. The Time (Dirty Bit) is the 4th no.1 hit for the Peas and they are only the 14th act to do so in Germany. Last one reaching her 4th no.1 was Shakira last summer, the last group/band collecting a fourth top hit was German act Tokio Hotel in February 2007. To grab the no.1 spot for more than fo ur times is a hard thing at the German market. Only four acts managed doing that. The most recent one was Sarah Connor who entered in March/April 2005 the no.1 for a fifth time in her carreer.

Albeit The Black Eyed Peas have charted for the first time in Germany almost exactly 10 years ago their hiatus now spans more or less seven years. Besides Shakira and Eminem they are one act which really ruled the German market in the first decade of the recent century. With The Time (Dirty Bit) they finally go ahaed doing similarly to the next one. I talk about this a few years later …


media control's press release from 4th January 2011