It's done! – Some of the very clever market watchers did predict it and now it comes true. The commercial track for a mobile phone company enters the no.1 spot and is now the most successfull track of the week in Germany. Australian Duo Empire Of The Sun is for sure very happy getting probably their first no.1 position worldwide. The track We Are The People of course had some chart success already. It was their second single after Walking On A Dream was a hit in their homecountry. Also in Europe it became popular hitting top 20 in several countries including Great Britain. German music sellers were kind of tentative. Walking On A Dream became only a minor hit in spring 2009 making the record company almost cancelling its plans of releasing We Are The People. The track first appeared as a download only track in the list creeping a few weeks through the downer regions. In clubs and on the street the duo was popular enough. No party without a track of them - together with MGMT they were THE band of 2009.
Now with proper advertisement, wide airplay and a full CD release the track finally hits the masses. Once again the music industry shows its blackout. The track available for one and a half year missed catching fire in the mainstream. A smart commercial producer (or maybe an agency) who knows what the kids are really listening to put the track to a product for making it "a phat thing" and finally the whole nation realizes how good the track really is.
Well – Empire Of The Sun are the act in 2010 which needed the most time for getting first time to no.1. But honestly one and a half year isn't that much, could be worse. Watching the ongoing struggle for next week's no.1 is highly tensed cause strong climbing Black Eyed Peas are challenging the Australian Duo heavily with The Time (Dirty Bit).